Student journalists who don't know their audience write for themselves. This 43-slide lesson teaches the research skills newspaper and magazine programs actually use — how to collect data, identify reader demographics, formulate survey questions, and use what they find to make editorial decisions. It's a journalism lesson with a data literacy backbone, and it works in any program producing a publication.
See it on Teachers Pay Teachers — $4.79
What's Included: 43-slide PowerPoint presentation (editable in PowerPoint or Google Slides) Data collection and analysis — how to gather reader information and interpret what it means Target audience identification — defining who your publication serves and why it matters for content decisions Survey question formulation — how to write questions that produce usable data Focus generation — turning research findings into editorial direction Real-life examples, data analysis exercises, and brainstorming activities embedded throughout How to Use It: Works as a standalone lesson before students design and distribute their own readership survey, or as an introduction to audience awareness early in a journalism or newspaper production course.
The data analysis alignment also makes it a strong cross-curricular connection for statistics — CCSS HSS-ID standards are directly addressed. Runs across two to three class periods depending on how much time you spend on the embedded activities. Pairs directly with the Journalism:
Market Research Survey Project, which gives students the assignment structure and materials to conduct their own readership research after learning the concepts in this slideshow. Both are included in the Complete High School Journalism Curriculum Bundle. If this resource saved you prep time, please leave a rating under My Purchases Provide Feedback.
Every review earns you TpT Credits toward future purchases — roughly $1 in credits for every $10 reviewed. Follow Starmaker English & Journalism Tools to be notified when new resources launch or go on sale. Keywords:
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Designed for grades 7-12.
Starmaker English and Journalism Tools 
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